Xcelerate Exchange
Xcelerate Exchange is an international money exchange service modernizing how businesses and individuals transfer funds globally. They needed a bold new identity to match their ambitions, plus scalable systems to support high-volume operations. Acamar Studio was brought in to design their brand, collateral, and infrastructure for performance.
Scope of Work
Full Brand Identity
Development
Stationery Suite &
Print Collateral
Meta Ads Strategy &
Monthly Campaigns
Automation Setup
(via Make.com)
Social Media Prep
(Not Yet Live)
Color Palette
Ivory Mist
#FFFFFA
R 255
G 255
B 250
Saffron Ember
#D8A437
R 216
G 164
B 55
Crimson Bloom
#DD2D4A
R 221
G 45
B 74
Charcoal Veil
#231F20
R 35
G 31
B 32
We developed a custom palette using:
Saffron Ember (#D8A437) and Crimson Bloom (#DD2D4A)
to convey energy, passion, and a bold visual impact, balanced by Charcoal Veil (#231F20) for depth and contrast, and grounded in Ivory Mist (#FFFFFA) to maintain clarity and lightness.
Typography
Typeface
Robot Black
Aà
AaBbCcDdEeFfG gHhIiJjKkLlMmN nOoPpQqRrSsTt UuVvWwXxYyZz 0123456789
This typeface brings uniformity to text across digital and print. Strong, clean, and contemporary.
The selected font is Roboto Black, offering a sharp, adaptable look. It reinforces brand identity while improving legibility and aesthetic impact.
Objective
To deliver a powerful, contemporary brand system that embodies speed, reliability, and innovation—while automating backend processes and building an ad engine for global traction.
Approach
We designed a visually distinctive identity anchored by a dynamic logo and bold color scheme. In tandem, we built a modern stationery system and templated print suite to elevate their client touchpoints. With automation powered by Make.com, we helped them eliminate dozens of hours in monthly admin tasks. Our Meta ad strategy now generates new leads and expands their brand reach globally.
Key Elements Delivered
Designed a starburst-style mark symbolizing speed, clarity, and transformation.
Developed a vibrant gradient palette with supporting fonts and scalable layout systems.
Created a premium print suite including business cards, letterheads, envelopes, and presentation assets.
Established design templates for internal and client-facing communication.
Deployed monthly paid ad campaigns tailored to global clientele and key currency exchange corridors.
Custom ad creative and copy strategies designed to convert across multilingual markets.
Built automated workflows using Make.com to reduce operational redundancies and streamline internal systems.
Saved the team hours weekly by integrating data syncing, form submissions, and lead routing.
Results & Value
Bold Brand Identity
A vibrant, modern brand built for global trust, aligned with speed, efficiency, and financial confidence.
Automated Efficiency
ustom Make.com workflows replaced repetitive tasks and enhanced internal productivity.
Conversion-Driven Campaigns
Paid Meta campaigns bring steady lead flow with optimized targeting and ad variants.
Professional Client Presence
Polished stationery and print assets elevate in-person credibility and brand perception.
Inspired by
Xcelerate Exchange success?
Let's discuss how Acamar Studio can elevate your brand.