Ubuntu Wellness & Consulting
Ubuntu Wellness & Consulting approached Acamar Studio with a vision: to create a grounded yet elevated brand identity that speaks to holistic wellness, ancestral wisdom, and modern professionalism. The brand needed to feel rooted in culture, warmth, and integrity, while still delivering the polish and structure of a consulting firm.
Scope of Work
Brand Identity
Development
Logo Design &
Typography System
Color Palette &
Visual Language
Branded Collateral
(Print & Digital)
Promotional
Material Design
Environmental
Signage Mockups
Color Palette
Golden Sand
#E8B986
R 232
G 185
B 134
Burnt Caramel
#9E734A
R 158
G 115
B 74
Forest Shadow
#131E10
R 19
G 30
B 16
Obsidian Black
#0D0D0D
R 13
G 13
B 13
We developed a custom palette using:
Golden Sand (#E8B986) and Burnt Caramel (#9E734A)
to represent warmth, grounding, and a natural aesthetic.
Key Elements Delivered
Logo System
1. Logo System
We created a dynamic logo suite, including:
Primary Logo with the Ubuntu tree and kneeling figure—symbolizing deep-rooted strength and introspection.
Secondary and Submark Logos to ensure flexibility across platforms and applications.
Typography
2. Typography
Gallimore Slab was chosen for its strong, modern look—conveying professionalism and confidence.
Corbel complemented it with approachability and readability, ideal for longer-form content.
Results
Cohesive Brand Presence
Delivered a unified design language adaptable to all brand touchpoints: web, print, signage, and merchandise.
Client Confidence
Provided polished brand tools that empower the client in pitching, marketing, community building, and formal presentations.
Community Engagement
Created a soulful visual identity that inspires trust and emotional connection with a values-driven wellness audience.
Scalable Identity System
Designed a flexible brand foundation built to support growth into new offerings like retreats, workshops, and events.
Inspired by Ubuntu's success?
Let's discuss how Acamar Studio can elevate your brand.